Written by: Roshan Dwivedi
Some revealing insights about the evolving television and video ecosystem emerged from research released this week.
While TV Everywhere (TVE) continues to grow at remarkably rapid rates, the promise inherent in the platform’s name — setting people free to watch wherever, as well as whenever — has barely begun to be realized.
In Q1, TVE video viewing grew 58% quarter-over-quarter, and 107% year-over-year, according to Adobe’s latest Digital Video Benchmark Report. That followed Q4 2015 growth of 29% QOQ and 102% YOY.
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