Written by: Soumya Sekhar
The paid video-on-demand (VOD) market of Germany is growing steadily with services such as Amazon Prime Video, Netflix, maxdome, and Sky Ticket being the top players in the segment.
According to German consultancy and research group Goldmedia, Amazon Prime Video is the market leader with a viewer share of 30.4% followed by Netflix with 21.4%; while Sky Go and Sky Ticket jointly reach 15.3%, and maxdome’s share is at 8.6%.
Although the number of subscriptions sold is a more accurate indicator of a VOD’s progress than the number of actual viewers, these figures suggest positive growth. Also, in the 3rd quarter of 2017, pay-VOD operators have managed to increase their paying customer count by 10%.
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