Australia’s premium OTT market is poised for massive growth in the next three years, with Netflix emerging as the dominant player, according to a new report by MTM.
MTM forecasts that Australia’s OTT market will grow from around US$85 million in 2015 to $230 million in 2019. Australia’s neighbours Indonesia will grow in the same time frame from $7 million to $40 million and Thailand from $8 million to $45 million. While local service providers will be the core players in Indonesia and Thailand, Netflix will take the biggest market share in Australia.
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