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Australians flock to on-demand streaming

Around 2 million Australians were using paid movie and TV streaming services like Netflix and Stan at the end of June, according to research.

This is up from 315,000 subscriptions at the end of December 2014, with new services, free trial periods, and promotions offered by ISPs, mobile carriers and TV manufacturers, said analyst firm Telsyte.

Telsyte’s Australian SVOD/OTT Video Market Study 2015 shows that around 1.5 million of these subscriptions have been converted to fee paying and generated more than $17 million in revenues in June.

Netflix hit the ground running on March 24, signing agreements with broadband providers Optus and iiNet to offer Australians ‘un-metered’ or quote-free access to the video on demand streaming service.

Read the entire story here.

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