Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

BIGFlix partners with Atrium TV to include original programming

Anil Ambani-led Reliance Entertainment’s video-on-demand platform BIGFLIX has entered into a content partnership agreement with Atrium TV. With this deal, BIGFLIX will exclusively stream Atrium’s drama series in future.

Atrium TV is a new content commissioning club, founded by former Sony chairman Sir Howard Stringer and DRG chairman Jeremy Fox. It sources high-end drama series and shares them with club members, who then decide whether to acquire and/or invest.

Jeremy Fox, CEO, Atrium TV, said, “Asia is an exciting growth region and within it, India is a dynamic and fast-growing market with a healthy appetite for excellent content. We have known the team at Reliance for some time now and look forward to working together for mutual benefit.”

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy