BIGFlix partners with Atrium TV to include original programming

Anil Ambani-led Reliance Entertainment’s video-on-demand platform BIGFLIX has entered into a content partnership agreement with Atrium TV. With this deal, BIGFLIX will exclusively stream Atrium’s drama series in future.

Atrium TV is a new content commissioning club, founded by former Sony chairman Sir Howard Stringer and DRG chairman Jeremy Fox. It sources high-end drama series and shares them with club members, who then decide whether to acquire and/or invest.

Jeremy Fox, CEO, Atrium TV, said, “Asia is an exciting growth region and within it, India is a dynamic and fast-growing market with a healthy appetite for excellent content. We have known the team at Reliance for some time now and look forward to working together for mutual benefit.”