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Brands use Live streaming to connect with targeted audience 05 April 2016

Live streaming campaigns are getting popular for brands on Facebook, Snapchat, YouTube, Periscope and Twitter – all of the companies have been increasingly investing in their live streaming infrastructure. BMW live streamed campaign video for its M2 model via Periscope. From 5000 reach in ten minutes to 48000 engagements on social networks and 16.6 million impressions, it was a first for the German automaker. During the Grammys, artist Gwen Stefani live streamed her music video via Periscope while a commercial break. The reach was 25 million people.

As videos are increasingly becoming mobile-first, there is a threat to YouTube from Periscope like apps which has been so far the king of video consumption in the industry.

Source: Business Insider

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