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Chromecast leads OTT video streaming with 35%, Apple at 20% 11 March 2016

Sales of Google’s Chromecast dongles have crossed Apple’s. The market share of the Google product is 35% while Apple’s share has fallen from 28% in 2014 to 20% in 2015. Roku and Amazon, the other popular streaming devices are at a joint 3rd place having 15% of the OTT market share. In total, around 42 million such devices were sold in the last year. Chromecast’s affordable price tag of 35 USD is one of the key reasons for its top position. Cord cutting is also giving the sector a boost. PayTV is expected to take a hit because of these services.

Source: RethinkResearch

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