German telecommunications company Deutsche Telekom is all set to launch its EntertainTV package as an over-the-top package for iOS and Android. Going OTT will help Deutsche Telekom in revolutionizing the German television market. EntertainTV OTT users can get access to all the same content as its own customers.
Currently, Deutsche Telekom has 13.4 million broadband customers and 3.24 million Entertain customers in Germany, in a market with over 34 million broadband subscribers.
Michael Hagspihl, Head of consumers, Telekom Deutschland quoted, “Our strategy of bundling content on one platform as an aggregator is paying off. This is demonstrated by the growing number of customers and the positive user reactions. That’s why we’ve decided to open up Entertain TV to new target groups. A flexible OTT service is perfect for the trends that are driving a whole new TV generation. We can now give even more people the opportunity to access our platform and our exclusive original content.”