AT&T finally launches it’s much awaited OTT platform DirectTV Now with two streaming options – FreeVIEW and Fullscreen. DirectTV is going to the direct rival of Sling TV from Dish Network and will appeal to the cord-cutters. The service will offer four different packages starting at US$35 for 60 channels, named as ‘Live a Little’. Other packages include Just Right, Go Big and Gotta Have It, offering 80, 100 and 120 channels at US$50, US$60 and US$70 a month respectively.
HBO and Cinemax channels will be available to be added to any of these packages at additional $5 a month. AT&T is offering offers such as a weeks free trial and a time limited Go Big offer.