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YuMe announces 360° Mobile Ad Format

The online video advertising technology provider YuMe has recently announced the capability of streaming online video ads in a 360° format for brands and advertisers. Consumers will be able to control their ad experience through swiping or moving their mobile devices for better product interaction.

“With mobile virtual reality set to eclipse desktop, we’re excited to be one of the first in the industry to offer our clients the ability to immerse their customers in a highly interactive and engaging branded video experience – available through the power and ease of our SDK,” said Mike O’Donnell, SVP, North American Sales, YuMe.

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