Written by: Roshan Dwivedi
Driven by increasing participation from programmers, Canoe reported an 8 percent quarter-to-quarter uptick in dynamic ad insertion (DAI) impressions into cable VOD service for the second quarter.
Canoe, a joint venture launched by Comcast, Time Warner Cable, Cox Communications and Bright House Networks, reported a total of 2.77 billion DAI impressions during the second quarter.
The figure more than doubled the 1.32 billion DAI impressions delivered in the same quarter of 2014. For the first two quarters of 2015, the participating cable companies have delivered 5.34 billion impressions, according to Canoe, almost matching 2014’s full-year total of 6.3 billion.
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