Eros Now has announced the expansion of its streaming services with the launch of Eros Now Prime. Owned by Eros International Plc, the South Asian OTT platform, which has been streaming Indian language content, signs a strategic content partnership with NBCUniversal.
As a part of the deal, South Asian subscribers of Eros Now can enjoy seamless streaming of some of the most popular English content from NBCUniversal.
Belinda Menendez, President and Chief Revenue Officer, Global Distribution and International, NBCUniversal, stated, “ We are delighted to collaborate with Eros Now as an OTT partner for the South Asia market. This new deal will not only bolster their existing portfolio of premium content, but it also ensures that their viewers will be able to enjoy NBCUniversal’s vast categories of comedy and drama series for many years to come.”
