Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds.
According to a report from Adweek.com, the new video ad cost structure is a part of a global test being tried out on big-brands that currently use Facebook’s Power Editor and API tools for campaign management.
While Facebook uses a three-second rule to count video view metrics, advertisers have had to pay for a video ad on the social network as long as it shows up in a News Feed. Adweek says now advertisers have the option to purchase the new 10-second video ads that are based on a cost-per-view rate. This is sure to get even video CMS solutions excited on prospects of ads.
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