Written by: Roshan Dwivedi
Tubi TV with more than 200 subscription video providers is operating amidst other OTT competitors. It’s free subscription service and analytics provided sets it apart from the competition. Premium video providers continue to grow in number and Tubi TV with its revenue model based on advertising also provides premium video. Online video ad sales for Tubi have grown substantially by about 20% each year over the past three years.
Since 2014, Tubi’s overall online video ad sales have increased nearly 20% annually over the past three years. The company’s viewer base multiplied 9X in terms of MAUs (Monthly active users) in 2016. eMarketer has predicted double-digit growth by 2020 for the online video ad market. Tubi TV has more than 50,000 titles in its growing content library and provides advertisers access to a viewer base that is separate from online video or traditional TV advertising. Tubi TV is available on mobile platforms like Android, iOS and on OTT devices like Roku, Apple TV, Xbox 360, Xbox One, Samsung and Amazon Fire.
Providers and advertisers both hope to target an audience that doesn’t watch traditional linear TV services. Deep data mining and its proprietary TV analytics platform are used along with its content offering from its studio partners. A $20 million round of funding led by Jump Capital was secured by Tubi TV recently along with more investment from Foundation Capital, Danhua Capital, and Cota Capital. Including its existing OTT premium ad inventory, Tubi TV will use all this funding to accelerate its growth and expansion.