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Growth of Internet Protocol Television (IPTV) market: Credence Research

A new market research report by Credence Research titled “Internet Protocol Television Market (End-user – Commercial and Residential) – Growth, Share, Opportunities, Competitive Analysis and Forecast 2016 – 2023” suggests that the global IPTV market was valued at US$30.64 bn in 2015 and is estimated to grow with a CAGR of 13.0% from 2016 to 2023.

IPTV refers to a TV service delivered via internet over an IP-based network. A broadband internet connection is used to transmit TV signal enabling efficient data transmission compared to traditional TV broadcasting technologies. IPTV includes 3 features: video-on-demand (VOD), digital video recording (DVR) and live TV streaming. IPTV like satellite and cable TV, requires a receiving device (set-top box). Market growth of IPTV has been due to increased penetration of internet-based services.

According to the International Telecommunication Union (ITU), over 40% of the global population use internet, as of 2014, up from 16% in 2005. Another factor fueling IPTV growth is better internet infrastructure and video streaming services although this factor applies only to developed countries. Underdeveloped internet infrastructure is a major constraint for market growth in developing countries where viewer base is the largest. The IPTV market being technology driven, players offer high-end services to consumers like HD and ultra-HD IPTV. The ecosystem of IPTV includes operators, middleware providers, set-top box vendors and others. Poor infrastructure and slower replacement make it difficult for IPTV service providers to penetrate in developing regions where Cable and TV service rule. A major strategy being adopted is providing various additional internet services as a package with IPTV.  Read More

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