Self-confidence overflowed as Chinese film and Internet executives pitched a new business model that may be on the way to transforming the fortunes of local studios and rolling back the influence of Hollywood in China.
At a high-powered seminar on Sunday at the Shanghai film festival, the plutocrat bosses of Bona Film Group and Enlight Media lifted the curtain on new slates of local pictures that each number more than 20, and are fuelled by big data, Internet-generated intellectual property and new media marketing.
Executives from Youzu Interactive and Alibaba Digital Entertainment were there to egg them on with further talk of VOD platforms for filmmakers and massive crowd funding.
The term ‘Internet Plus’ is attributed to China’s premier Li Keqiang and is a reference to the ability of the Internet to enable new things.
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