Written by: Roshan Dwivedi
It’s been on every index and study and report that Latinos lead the way when it comes to digital entertainment. Be it Latinos or the millennials, the adoption of digital medium for entertainment is growing in America. Purchasing smartphones or subscribing to Video on demand services, Latinos have been leagues ahead of the rest of the demographics till now.
In a recent recent Horowitz Research study on digital TV trends, it was reported that VOD services like Netflix and Hulu and OTT TV platforms like Sling TV are preferred medium for digital content consumption and are Latinos have been the most avid consumers.
It could be said that Latinos are literally over-indexing on every graph but the recent Horowitz study hints at the gap getting closed between Latinos and other demographics.