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33% of millennials are “very happy” with their cable service and have no plans to Cut the Cord 27 July 2016

According to survey data from Furious Corp, 33 per cent of millennials are “very happy” with their cable service and have no plans to cancel. Meanwhile, in the first quarter of this year, “Tier 1 pay-TV providers like Charter added a total of 89,000 subs,” per reporting from FierceCable.

Despite the latest reports, conventional wisdom has coalesced around the fact that it’s a trend that’s only expected to increase in the years ahead; and for cable and satellite TV providers who lost 383,000 subscribers in 2015, it may seem like a death sentence.

However, they shouldn’t call it quits just yet.

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