According to a new survey by ReportLinker, consumers are embracing video on demand services bu choosing services like Netflix and Amazon Prime over TV. The study states that 86% of these subscribers are happy with the content and services provided by their current provider.
The research also found out that 63% of these subscribers still pay cable or satellite TV but are more likely to cut cords. Millennials are the cord-cutters and 51% of them said they would cut cords for a video on demand service as compared to the 30% of other generations.
