Written by: Roshan Dwivedi
According to Leichtman Research, USA adults now report having Netflix in their homes than a DVR, for the very first time. According to the study, 54% US adults have Netflix, while some 53% have a DVR. In comparison, Netflix usage stood at just 28% in 2011 while DVR ownership was 44%.
“Today, over 50% of households have a DVR and, for the first time in the fifteen years of this study, over half of households have Netflix. The report also stated that traditional TV viewing also exists today and some 46% of adults agreed that they often flip through TV channels to see what’s on.