SVOD services have reached a 50% penetration rate in American TV households

A quarterly study of audience viewing habits by The Nielsen Company said that for the first time on-demand subscription services have reached a 50% penetration rate in American TV households.

According to Nielsen’s Total Audience Report Q1 2016, the use of subscription-based services in the home has caught up to the number of households that use DVR devices to watch content on demand, both of which now show 50% penetration rate in the home.
An obvious thought is that people prefer video-streaming services to watch shows or—increasingly—binge watch entire seasons.

The popularity of on-demand video streaming apps like Netflix, Hulu or Amazon Prime has given people access to more content than ever before, much of which is licensed to these services by the major networks.

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