Most millennials spend a little more than $10 on streaming

Roshan Dwivedi Published on : 30 August 2017

As per a new survey from Morning Consult, OTT streaming services proliferation may be burdening young audiences.
Some findings from the survey were:

57% of 18-29 year olds felt that there were too many streaming services.
42% felt that they were paying too much for them.
26% were’nt spending money at all on streaming services
Majority subscribed to two or less.
Most Americans spend $10 or less on streaming. Millennials spend slightly higher.
of it as theft.
55% of millennials were okay to subscribe to a streaming service for watching a specific show.
42% complained about the cost.
73% wanted to watch all shows on a single service and don’t want to pay much for it.

Additionally they want things like high quality of experience, on-demand access, trick-play functionality, latest releases, a wide variety of content in the library.

Written by: Roshan Dwivedi

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