Written by: Roshan Dwivedi
Africa’s leading music streaming and download service, Boomplay has signed a distribution deal with Universal Music Group (UMG) covering multiple markets within Africa. Under this deal, Boomplay will distribute subscription based music from UMG’s world famous labels through its streaming platform in Kenya, Nigeria, Tanzania, Ghana, Uganda, Rwanda and Zambia. Boomplay provides more than thousands of music videos and two million songs to around 36 million users.
Adam Granite, Executive Vice-President, Market Development, Universal Music Group quoted, “We’re looking forward to working with Boomplay as we provide our African artists a range of creative, marketing and promotional resources to accelerate their careers within this vibrant and growing music market. This agreement will help UMG artists to reach new audiences, whilst boosting the African streaming experience to benefit both music fans, artists and songwriters.”