Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

NBC Sports Gives Its Website A Facelift to Emphasize On Live Streaming

Roshan Dwivedi Published on : 07 September 2015
NBC Sport Live Streaming Olympics


NBC Sports Digital (via Yahoo Sports-NBC Sports Network) is among the top destinations in sports with 52.8 million unique users in July, behind only (71.6 million), according to comScore. In February 2014, during the Winter Games in Sochi, the Yahoo Sports-NBC Sports Network destination ranked No. 1 among all sports sites with 63.6 million unique users and 5 billion minutes consumed, said comScore. During Olympic years, the site will stream another 4,000 events. With such marquee rights, executives are bullish on the financial potential of live streamed sports.

“We make our money from live streaming video, so it made a ton of sense to feature that,” said Rick Cordella, senior VP digital media at NBC Sports Group, stressing that mobile will only grow in importance. “There’s an organic rising of the tide as people are more comfortable with video [on smaller screens]. That’s where ad dollars are flowing.”Digital inventory still contributes a modest amount in terms of advertising dollars compared to linear TV — during the London Olympics, it accounted for $60 million of the $1 billion in ad dollars spent. But it is growing. NBC Sports execs expect next summer’s Rio Games to clock a 75 percent increase in inventory.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes