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Netflix evaluating WhatsApp to engage with users 02 January 2018

Following the trend of staying connected to users via WhatsApp, Netflix has partnered with the instant messaging service and both have confirmed the development. WhatsApp affirmed that Netflix is one of its test partners meant for its enterprise solution business model. As a part of this partnership, users will get account messages and suggestions on what to watch. Netflix users must have a WhatsApp account to get the notification.

The Facebook-owned service has a strong user base in India with around 200 million users and it firmly believes that India will play a vital role in its business-oriented solutions. This move is certainly one step ahead of the traditional bulk SMS model and another feather on WhatsApp Business Programme. Prior to Netflix, movie and event ticketing service BookMyShow was one of the first batches of businesses to opt for the same. As a part of its business programme, WhatsApp has spotted testing its business models with banks and airlines as well.


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Jayadeep Subhashis
Jayadeep Subhashis is a Content Marketing Expert with Muvi. He works closely with Muvi Marketing Team and conveys the Muvi brand story and business offerings through powerful web writing, articles, whitepapers, customer success stories, client communication & more. When not working, you can find him binge-watching on Netflix or reading Hollywood Reporter or dreaming of Meryl Streep, his all-time favorite actress!! You can follow him on LinkedIn: Jayadeep Subhashis Hota Twitter: @JayadeepSubhas1

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