Netflix to Drive Digital Spending in Netherlands

Digital video expenditure is forecast to exceed consumer spending on packaged media in the Netherlands this year, driven by pay TV, video-on-demand and Netflix, according to research by Futuresource Consulting.

According to Futuresource, digital expenditure will account for 66% of home video expenditure this year, with the overall digital video market set to grow by 51%, with retail expenditure totaling €215 million (US$254.8 million). SVOD is expected to produce turnover of €111 million this year, driven by the Netflix effect. SVoD is predicted to account for 55% of all home video spend by 2018, reaching €240 million.

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