Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

New audience segments from comScore to help OTT advertisers reach target OTT and SVOD audience 08 February 2018

comScore has come up with its expanded activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new segments will help OTT marketers and media companies effectively target consumers with customized messages based on their streaming, console gaming, and consumption of OTT services etc.

The new segments diversify comScore Activation, a solution suite that helps clients in building rich targeting profiles based on demographics and cross-platform behaviors.

Dan Hess, Chief Product Officer, comScore, quoted, “With more than 58 million homes viewing an average of 59 hours of OTT content each month, it has become a greater challenge for media buyers and sellers to engage this growing audience. We’ve combined insights from across our extensive cross-platform footprint to develop these new segments, which enable our clients to reach these viewers through other content they consume.”

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
11 Biggest Streaming Mistakes That Live Streamers Make + How to Avoid Them

11 Biggest Streaming Mistakes That Live Streamers Make + How to Avoid Them

  Are you a newbie live streamer, afraid of streaming mistakes? Then, you are on the right page! We will...

30 March 2023
The 9 Best Live Broadcasting Software of 2023

The 9 Best Live Broadcasting Software of 2023

  Introduction Live streaming has become quite popular over the last decade and has emerged as an easy-to-reach method of...

27 March 2023
Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Muvi – the world’s first no-code OTT platform is ready to showcase its powerful features at the NAB Show 2023,...

23 March 2023
The Importance of Security in eLearning Platforms

The Importance of Security in eLearning Platforms

  In recent years, eLearning has become increasingly popular as a means of accessing education and training online. With the...

20 March 2023
Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

  Celebrating 100 years of broadcast media and entertainment innovation, NAB 2023 is just a few days away. The best...

17 March 2023




 

Book a Meeting
close-link