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Only 23% Indians Ready To Pay For Online Video, Finds Vuclip

Roshan Dwivedi Published on : 14 January 2016

Downloads via torrent are dominant in India as compared to download through other subscription based OTT platforms, according to a Global Video Insights Report by Vuclip, which says that only 23% Indians have shown the propensity to pay for video content.

The findings come in the light of the entry of Netflix, which is the world’s top video streaming service. Netflix’s over-the-top content service is paid in India with plans starting from Rs 500.

Further, the frequency of viewing television in India is significantly higher than in developed nations with 87% respondents choosing the TV as a preferred device for entertainment with family members as against 72% in developed markets, the findings claim.

91% viewers who participated in the survey indicated that in addition to live broadcast, they preferred the television for long form consumption such as films and videos with run time of more than ten minutes. Only 33% of smartphone users in India use the device to view such content.

Source : Economic Times

Written by: Roshan Dwivedi

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