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OTT spend set to propel video and global TV spendings to $559BN by 2022

Roshan Dwivedi Published on : 16 August 2018
OTT spend set to propel video and global TV spendings to $559BN by 2022

According to reports, the global consumer and advertising spend on TV and video is predicted to rise to $559 billion in 2022, up from $490 billion in 2017. The revenue generated from over-the-top services such as YouTube, Facebook, iflix, iTunes, Netflix, Google Play, Amazon Prime Video, DirecTV Now, Hulu, NOW TV, and other online video streaming services is likely to contribute 90% to this growth.

The report also states that by 2022, North America will continue to be the largest source of TV and video market with 38.7% of global consumer and advertising spend on TV and video. The growing number of online streaming devices, adoption of OTT TV and video services are few factors driving the future revenue.

Written by: Roshan Dwivedi

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