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OTT TV Ad Revenue to Increase Four-Fold by 2020, says TDG

Roshan Dwivedi Published on : 10 April 2015

OTT-ad-revenue

According to a new report from TDG, revenue from OTT TV advertising, that is, commercial advertising placed in full-length TV-quality programming delivered via broadband, is expected to grow nearly four fold between 2015 and 2020. The Future of OTT TV Advertising 2015-2020 represents the first publicly-available ad forecasts associated exclusively with the delivery of OTT TV content.

According to TDG’s analysis, the average ad load for a 30-minute legacy linear program will decline by 38% between 2014 and 2020, from approximately eight minutes to around five minutes. During the same period, average OTT TV ad loads will increase 63%, from 3.2 minutes to 5.2 minutes, during the same time period, bringing OTT platform ad loads in line with that of legacy linear TV.

Read the entire story here.

Written by: Roshan Dwivedi

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