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Pandora and AT&T sign partnership deal for mobile music streaming service 25 June 2018

Telecom giant, AT&T has partnered with Pandora to provide a music streaming service as part of the wireless carrier’s premium mobile subscription. Under the deal, AT&T’s 142 million mobile subscribers will get access to Pandora Premium.

With competition from Spotify and Apple Music looming large, the partnership with AT&T opens up opportunity for Pandora as it seeks to build its user base. The US music company currently has a paid subscriber base of 5.63 million.

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Roshan Dwivedi

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