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Pay TV and video on demand services co-exist in Australia

Around 20% of Australians households have more than one paid TV service. According to a survey by Canstar Blue, Australians in their 30s are more likely to have such an arrangement. Only 16% expressed interest of wanting to unsubscribe a paid TV service. This shows that most are happy to pay for TV content using video on demand services from Netflix, Stan, Presto, Quickflix, or Foxtel.

The report also mentioned that 42% of Stan and 39% of Quickflix customers subscribe to an additional Pay-TV service, while around 29% of Presto and 24% of Netflix customers do the same.

Source: IPTV News

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