Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

SVOD on a 30% hike in Australia 10 August 2017

Binge viewing on the rise

Total subscription base in Australia has been increased by 30% for Premium subscription video-on-demand (SVOD) services to 3.7 million in the year ending June 2017 as per a new research.

Some other findings from the research include almost 49% of Australian households that subscribe to either pay-TV or SVOD services which is up from 38% in 2015 as per Telsyte’s Australian Market Study 2017.

It was also found that only 11% of households subscribe to both pay-TV and SVOD services.

Paid SVOD subscriptions are expected to surpass the number of pay-TV customers by June 2018 as per Telesyte research.

Netflix’s Australian subscriptions crossed two million at the end of June 2017, with Stan standing second with 867,000 and others representing 769,000 subscribers as per Telesyte estimates.

According to researchers, about a third of pay-TV subscribers had atleast one SVOD subscription and 46% of SVOD subscribers rarely watched free-to-air TV.

Almost 26 hours of video content a week across free-to-air TV, pay-TV, SVOD, catch-up TV and live streamed TV, over-the-top (OTT) and other video content sources comprised of video content being watched by SVOD subscribers when compared to about 21 hours on an average for the Australian as per Telesyte.

Further exclusive and original content as well as live streaming will drive the market to surpass 6 million subscriptions by 2021 as per the study.

Some other findings include that SVOD subscribers tend to use 61% more mobile data than those who do not stream SVOD on smartphones.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

Enhance Customer Experience and build new relation with Video Hosting Solution for Financial Institutions

  Video banking solutions are on rise these days. Financial institutions have leveraged the way of serving their customers digitally....

01 December 2022
How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

How MUVI Uses S3+CloudFront to Deliver Global OTT Platforms with Zero Downtime

  OTT is now everywhere. Be it your mobile or smart TV, OTT has become the first line of entertainment...

01 December 2022
EST (Electronic Sell Through) - The What, Why and How

EST (Electronic Sell Through) - The What, Why and How

  Electronic Sell Through (EST) has been a game changer since last year because the acquisition of digital movies and...

30 November 2022
Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

Metadata Management - Makes your content Search Friendly and Easily Discoverable with Muvi!

  Why must you consider metadata management? Video metadata is highly essential for successful content recommendation as well as providing...

29 November 2022
How to Provide an Uninterrupted FIFA World Cup Streaming Experience to your Audiences with HLS?

How to Provide an Uninterrupted FIFA World Cup Streaming Experience to your Audiences with HLS?

    Soccer is a widely popular game and FIFA is the most watched event in the sports industry. A...

29 November 2022






 

Get Offer
close-link