Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Time Watching Videos Online Will Rise To An Hour A Day

Roshan Dwivedi Published on : 31 July 2015
Mobile Video Watching

 

People around the world will be spending an average of almost an hour a day watching online video by the end of next year, and more than half of that will be spent on a mobile device, according to a report from ZenithOptimedia.

Mobile devices will become the dominant platforms for online video on demand within the next 12 months, and television will peak this year, before starting to fall for the first time, predicts the firm, part of advertising group Publicis.

The proliferation of smartphones and the improvement in data connections are behind the change, according to Jonathan Barnard, head of forecasting. “It is also a matter of supply. A lot of broadcasters know that online is where the growth is. They know that young people are spending time on mobile devices and advertisers want to concentrate on them.”

Barnard added that, while a relatively large proportion of people in the UK watch video online, it accounts for relatively little of the country’s online advertising spend. “That is because of the strength of iPlayer, which is walled off from advertising.”

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 14

8:00AM PST

Importance of User Types in a Streaming Platform’s Success

In this webinar, you will learn :

  • Different types of users in the streaming platform and their behaviors
  • Way to set up the best monetization strategy for different type of users by meeting their needs
  • Possible marketing options to cover these users and increase revenue

Event Language: English
1 hour