Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Top 5 TV Audience and Research Myths and Misconceptions

Roshan Dwivedi Published on : 13 May 2015

78315788

1. Pre-season buzz matters for new series.

There are several reasons why pre-season buzz has virtually no impact on whether or not a program becomes successful.

Despite the fact that much of its audience is older, the traditional press has always tended to focus on the younger and sexier programs. It’s always fascinating to see what shows newspapers and syndicated entertainment magazines focus on, almost oblivious as to whom their own viewers or readers are. CBS, often with the most successful new series, has traditionally received less pre-season buzz than other networks.

2. Online surveys.

I know, let’s ask people who will take the time to answer an online survey, better yet, those who spend enough time online that they want to be in an online panel, how much time they spend online. And then let’s assume they represent the country at large.

Because these types of surveys are so quick and relatively inexpensive, too many companies think that anyone can write the survey questions and analyze the results. These surveys are only valuable if you have the right people asking the right questions.

3. Median Age can tell you which networks attract more young viewers.

Half the top-30 rated general entertainment cable networks among Adults 18-49 have median ages over 45. Their average Adults 18-49 rating is about the same as those with median ages under 45.

4. C3 ratings account for DVR fast-forwarding through commercials.

C3 ratings for most networks are higher than the live program rating. Let’s think about this for a second. Half the country doesn’t even have a DVR, yet we are seeing higher ratings for three days of just commercial minute viewing than for live viewing of the actual programs.

5. Millennials spend more time streaming than watching traditional TV.

Millennials actually spend more than seven times as many hours per week watching traditional TV than watching video on video on demand streaming services, multimedia devices and smartphones combined (compared to 12 times as much for Adults 25-54).

 

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

  1. Introduction to Streaming’s Origins:
    • Tracing the beginnings of streaming technology.
    • Milestones and key developments that laid the foundation.
  2. Current Streaming Landscape:
    • Overview of the current streaming ecosystem.
    • Market trends, consumer behavior, and the impact of global events.
  3. Muvi’s Contribution to Streaming:
    • How Muvi has played a pivotal role in the evolution of streaming.
    • Case studies and success stories highlighting Muvi’s impact.
  4. Technological Advancements:
    • Exploring cutting-edge technologies influencing streaming.
    • Muvi’s role in integrating and harnessing these advancements.
  5. Content Delivery Strategies:
    • Diversification in content types and formats.
    • Muvi’s solutions for optimizing content delivery.
  6. Monetization Models:
    • Examining varied revenue streams in streaming.
    • Muvi’s tools for effective monetization and subscription management.
  7. User Experience and Engagement:
    • Enhancing user satisfaction and engagement.
    • Muvi’s features for creating a seamless streaming experience.
  8. Future Trends and Innovations:
    • Predictions for the future of streaming.
    • Muvi’s roadmap and commitment to staying ahead of industry trends.

Event Language: English
1 hour