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TV ads play a vital role in the VOD age 16 May 2016

TV advertising continues to be a leading platform for broadcasters and media firms amidst VOD and online TV growth. Managing ad inventory effectively on online media, prime time TV and mobile ecosystem is a challenge for media exchange companies. According to PWC, the ad market in the Asia Pacific is growing well and is expected to be valued at around $53 Billion in 2019. This includes linear, on-demand and online. Online options and Multiscreen TV has made the industry fragmented, and it is difficult for all players to analyze the effectiveness of each medium.

Source: National Multimedia

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Roshan Dwivedi

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