Written by: Roshan Dwivedi
American media giant, Univision Communications Inc. (UCI) goes direct to consumers with the launch of its own subscription video streaming service (SVOD). The SVOD service will provide content from RTVE, Televisa etc. and will offer on-demand access to Spanish-language programming.
Randy Falco, President and Chief Executive Officer, UCI quoted, “We are transforming UCI for the future, and our unwavering commitment to the Hispanic community is our number one priority. With an incredibly diverse portfolio and a deep consumer connection based on trust and authenticity, we remain the No. 1 destination to reach U.S. Hispanics with scale. The roll-out of these meaningful new advertiser services ensures UCI is well positioned for dynamic growth in 2018.”
The new OTT service is a part of Univision’s expansive on-demand and live streaming service, Univision Now. The platform will give fans access to the best video on demand content from around the globe.