Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

USA Creates Special VOD Ads Starring Characters From the Show You’re Watching

Roshan Dwivedi Published on : 06 August 2015
Playing House VOD

All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one of the season’s most ambitious moves yet.

As the comedy Playing House returns for its second season tonight at 10 p.m. ET/PT, USA is debuting a new windowing structure in which viewers can watch the following week’s episode on video on demand services immediately after the broadcast. The VOD episodes, exclusively sponsored by Toyota, Samsung and Comcast (which owns USA parent NBCUniversal), include custom-created spots from those three brands.

NBCUniversal worked with the three advertisers, alongside Jessica St. Clair and Lennon Parham, Playing House’s co-creators and stars.

Adweek has the exclusive first look at the spots from Toyota and Comcast. A 60-second version will air alongside one for Samsung in tonight’s premiere on USA; the full-length versions will appear during VOD playback of the episodes.

In the Toyota spot, Emma (St. Clair) and Maggie (Parham) take a drive in Emma’s Camry (or as she calls it, “Cams”), and argue about the car’s voice recognition features. (Maggie takes exception to Emma calling the car “kind of like the best friend I ever had.”)

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

  1. Introduction to Streaming’s Origins:
    • Tracing the beginnings of streaming technology.
    • Milestones and key developments that laid the foundation.
  2. Current Streaming Landscape:
    • Overview of the current streaming ecosystem.
    • Market trends, consumer behavior, and the impact of global events.
  3. Muvi’s Contribution to Streaming:
    • How Muvi has played a pivotal role in the evolution of streaming.
    • Case studies and success stories highlighting Muvi’s impact.
  4. Technological Advancements:
    • Exploring cutting-edge technologies influencing streaming.
    • Muvi’s role in integrating and harnessing these advancements.
  5. Content Delivery Strategies:
    • Diversification in content types and formats.
    • Muvi’s solutions for optimizing content delivery.
  6. Monetization Models:
    • Examining varied revenue streams in streaming.
    • Muvi’s tools for effective monetization and subscription management.
  7. User Experience and Engagement:
    • Enhancing user satisfaction and engagement.
    • Muvi’s features for creating a seamless streaming experience.
  8. Future Trends and Innovations:
    • Predictions for the future of streaming.
    • Muvi’s roadmap and commitment to staying ahead of industry trends.

Event Language: English
1 hour