The brand that launched Paramount+ is all set to grow this video streaming platform by engaging it with richer content. On Monday, the brand revealed the news of investing $3 billion from their stock sales in streaming.
ViacomCBS executives at an event launch in February confirmed the streaming activities could hit close to 65-70 million streaming viewers by 2024 from Paramount+ alone. Paramount+ is expected to stream close to 1000+ live sports and news events, showcase 50+ new series from various genres, and more.
The brand has also set a goal to invest $5 billion towards streaming content by the end of 2024.