Advertising-based OTT video-on-demand is seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group.
Increase in video consumption by consumers is going to non-linear online and mobile platforms.
“Traditional pay TV is going down. Europe is not as extreme [as the US] but is also going in the same direction. But what is more interesting is how the economics are flowing to the OTT world”, added Stephan.
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