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VOD consumption through Mobile to see sharp rise

According to research from Ericsson, Mobile video traffic is forecast to grow by around 55% annually through 2021, when it should account for over two-thirds of all mobile data traffic.

While social networking is forecast to grow by 41% annually over the coming six years, its relative share of traffic will decline from 15% in 2015 to around 10% in 2021, as a result of the stronger growth in the video category.

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The rest of the application categories have annual growth rates ranging from 19 to 37%, so are shrinking in proportion to the whole. The trend is accentuated by the growing use of embedded video in social media and web pages, which is considered video traffic in this context.

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