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Yahoo Bets on TV-Style Comedies to Grow Its Video Business

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Yahoo’s U.S. video audience at that point was at 44.9 million unique monthly desktop users, up 2.7% from the year before, according to comScore. It wasn’t exactly languishing — but Wall Street was champing at the bit for Yahoo to show growth in the fast-growing video streaming service sector, as overall ad revenue continued to stagnate. Instead of bite-size, webisodic scripted material, they decided Yahoo needed to get into TV-style shows — with budgets in the high six figures per episode, according to estimates — to attract more viewers and ad dollars.

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