Written by: Roshan Dwivedi
Indian entertainment TV giant, Zee group is all set to launch its new OTT VOD platform, Zee5 in international markets in UK, US, and Asia. Successfully launched in India, Zee group is gearing up to export its video-on demand platform internationally. The OTT platform will be launched in Asian markets first, followed by US and UK.
Amit Goenka, CEO, Zee Group, quoted, “In the coming year, we plan to further increase the reach of our existing channels through distribution and creation of localized content. On the distribution side, we are developing strategies for each market to ensure maximum reach of our content. On the content front, we are increasing our local programming for the Indian audience in select markets, which will be on an ad-funded model. We also plan to ramp up our programming initiatives for the native audience in select markets. In FY19, we will continue to further enhance our local programming initiatives in markets like US and UK.”