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Muvi Strengthens its Service Portfolio with Windows Desktop Application Support 10 December 2021

Launch Windows Desktop Application With Muvi

Muvi adds new features to its Enterprise-ready, Fastest to Deploy Streaming Platform Solution

10 December 2021: – Muvi (, one of the leading streaming platform and enterprise SaaS solution providers, added new capabilities to its streaming platform service with the launch of its Windows Desktop Application solution. With this solution, Muvi becomes the first in the market to offer compatibility with Windows desktop application development along with Windows 11 support.

Muvi now boasts of fastest deployment capability for platform owners along with broader application availability, increased flexibility and strengthened security. A ‘ready-to-launch’ platform, Muvi One already enables its customers to easily launch their own streaming services across various platforms including Android, Apple OS and now Windows OS without any need for coding. 

Customers presently on Muvi enjoy readily publishing their apps to the Windows Store while sharing it as a downloadable executable file directly from the website.

The USP of Muvi lies with a completely native app, built from the scratch for the video streaming platforms allowing users to run a wide variety of content and programs on a white-labelled platform, from on-demand content to Livestreaming, without any coding knowledge or IT know-how/ development teams. Muvi now makes it easier for individuals and corporate to go Live without any hurdles. 

With this launch, Muvi is set to open the following features on their streaming platform development for their enterprise customers:


Native App

Customers can build and customize their native Windows Desktop app aligned with Windows-defined programming standards and their brand & business needs. The Muvi software built from the scratch offers complete customization options and can be personalized to reflect unique business goals. 

Faster Deployment

Being a ‘ready-to-launch’ platform, customers can float their application in the market in less than 24 hours! All they need is to choose a theme for the application while Muvi takes care of the rest. Muvi will share the .exe file for the application before being published to the Windows app store.

Use Your Own Logo

Being a white-labelled platform, customers can be assured that the developed application will not carry any branding of  Muvi.  After development, the application will be published in the app store under the customer’s developer account.

Enriched with Features

Muvi’s feature-rich Windows Desktop application comes with all the essential features required to deliver a rich streaming experience to audiences. Be it content searching, single sign-on, biometric login, push notifications, deep linking, app caching, or Chromecast, Muvi has got you covered.

Includes Maintenance and Upgrades

Known for their robust and timely handling of issues, Muvi’s support team extends their aid even after publishing. There is absolutely nothing to worry about in terms of maintenance and upgrades as Muvi takes care of it all. Muvi assures the customers of a secure application and helps them stay focused on delivering rich content.

Analytics and Reports

With high-end detailed analytics, customers can get a comprehensive analysis and performance report of their Windows application on a regular basis. Equipped with powerful report tracking and analytics, tracking audience behaviour, evaluating bandwidth consumption, measuring content bounce rate, keeping a tab on timely user feedback becomes easy.  

Manage Content from CMS

With Muvi’s powerful CMS, customers can manage the app and its content from a single admin panel. With Muvi, enjoy an easy-to-use solution where the CMS acts as a single location gateway to a host of services used for your OTT Platform.

High-Performance Apps

High-performance native Windows apps with robust IT infrastructure is a promise. Designed to deliver buffer-free streaming experiences, Muvi’s  Windows apps are optimized for faster page loading, content delivery,  responsiveness, smoother content/page transitions, and reduced latency. 


Speaking about the new feature launch, Nikhil Gupta, Director of Product Management, Muvi said “Support for Windows Desktop Application across Muvi’s services further extends the broad ecosystem of products and solutions that will accelerate the adoption of video-on-demand delivery to users on a global scale.”. 

With the new Windows compatibility addition, we now strengthen the focus on our customers, by simplifying their operations and offer other solutions that further drive their business goals. Our goal is to make it faster and easier for our customers to confidently deliver the best video experiences to their audiences globally. We at Muvi remain focused on developing accessible, leading-edge SaaS-based products for our clients to help them get that edge over their competitors in this digital-first world.”, he added.

Muvi Products are being provided as a free trial for 14 days with access to the entire multi-feature functionality for professional use. To register, please visit our website.

Marketing Contact:  


About Muvi:

Muvi is a New-York based prominent product-based SaaS company. The company provides a cloud-hosted streaming platform and end-to-end solutions for video/audio content owners, broadcasters, TV networks, and content aggregators to launch their own-branded, multi-screen, multi-format OTT streaming service such as Netflix, Prime Video, Spotify, Deezer, etc. that can offer both Live & On-Demand content and be delivered across Web, Mobile, and TV instantly.

The company has gained international recognition in the audio/video streaming space and is trusted by 350+ clients in over 50 countries across territories including North America, Europe, Latin America, Middle-East, Africa, Australia, and Asia.

For more information on Muvi, visit  

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