Zero Rating Streaming

Zero Rating

Why Zero Rating Matters for Growth

Lower the Barrier to Content Consumption
Reduce Data-Cost Drop-Offs

Give eligible users a stronger reason to start watching by removing mobile data usage concerns for approved zero-rated access.

Strengthen Reach Across Mobile-First Markets
Grow in Mobile-First Markets

Reach audiences in regions where mobile networks are the primary way people discover, stream, learn, and engage with content.

Unlock More Value from Telco Partnerships
Add More Value to Telecom Partnerships

Turn your operator partnership into a stronger access advantage by offering eligible users a data-free way to experience your platform.

Data-Free Video Streaming with Zero Rating

Enable Zero Rating from Your CMS

Enable Zero Rating from Your CMS

Turn on Zero Rating from your CMS and access the technical details your telecom operator needs for network-side setup. Muvi displays your platform’s CDN, domain, and IP details so they can be shared with operators like Vodafone, Airtel, or MTN for traffic recognition.

Once the operator completes the setup, eligible users on the approved mobile network can access your content without consuming mobile data.

  • • Turn on Zero Rating from the CMS
  • • Access CDN, domain, and IP details for telecom setup
  • • Share required identifiers with your telecom operator
  • • Support data-free access for eligible users after operator validation

How Zero Rating Streaming Works

Connected Devices

User Devices

📱
Mobile User iOS · Android
🖥️
Web User Browser · Desktop
📺
Smart TV User OTT · Connected TV
User Benefit
No data charges
Fully sponsored by carrier zero-rating agreements
Carrier Network

Telco Network

Vodafone · Airtel · MTN

User
Request
Traffic
Identification
Gateway · Policy Engine
Eligibility Check
Traffic routing · Policy enforcement
Access Status
✓ Zero Rated Access Approved
No data charges deducted from end user
Delivery Infrastructure

Muvi Platform & CDN

Muvi Application Streaming engine
🌐
Dedicated CDN Global distribution
Key Capabilities
Custom Domain & CDN URLs
Secure Content Delivery
Zero-rated traffic routing
Low-latency global streaming
Enterprise Grade
99.9% Uptime SLA

Customer Enables Zero Rating

The platform owner activates Zero Rating from the Muvi CMS.

Platform Details Are Generated

Muvi provides the required setup details for telecom-side recognition

Operator Configures Access

The telecom partner completes the network-side setup for approved traffic.

User Opens the Platform

An eligible user accesses the platform from the approved mobile network.

Traffic Is Validated

The operator checks whether the request matches the approved zero-rating setup.

Content Streams Data-Free

The user accesses approved content without consuming mobile data.

Use

Cases

OTT and Video Streaming Platforms

Allow eligible users to watch movies, shows, regional content, and on-demand libraries without consuming mobile data on approved networks.

Learning and EdTech Platforms

Help students and learners access classes, recorded lessons, training videos, and educational content without worrying about mobile data usage.

Sports, Events, and Live Content Platforms

Reduce barriers to joining live matches, event broadcasts, special programming, and regional content on eligible mobile networks.

Government and Public Information Platforms

Improve access to public updates, awareness campaigns, citizen communication, and essential digital content.

Telecom-Backed Regional Launches

Use Zero Rating as part of a telecom-led launch strategy in regions where data affordability shapes adoption and engagement.

Zero Rating Streaming Works After Operator Setup

Once the telecom operator completes the setup, the experience works in the background for eligible users. They do not need to enter codes, change settings, or follow a separate access flow.

Automatic Traffic Recognition
Automatic Traffic Recognition

The operator validates eligible platform traffic based on the approved setup.

No User Action Required
No User Action Required

Eligible users can access your platform normally from the approved mobile network.

Data-Free Access for Approved Users
Data-Free Access for Approved Users

Validated traffic can be delivered without consuming the user’s mobile data balance.

Frequently Asked Questions

Zero rating mobile streaming allows users on supported telecom networks to stream content without consuming their mobile data balance. It works through telecom partnership and supported network recognition. 

It works through a telecom partnership, the required platform setup, and operator-side traffic recognition that enables eligible access to be treated as data-free.

Yes. Zero Rating is enabled in collaboration with a telecom operator and depends on that partnership and network support.

No. The experience works in the background, so eligible users can access content normally without any extra setup.

Yes. It can be configured based on the telecom partnership, supported network, and market-specific rollout requirements.

Availability depends on telecom partnership support and local regulations, so it may vary by market.

Already using a platform?

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Get Zero Rating Enabled for Your Platform
  • Enable data-free access through telecom partnerships
  • Support eligible users on approved mobile networks
  • Reduce data-cost barriers in mobile-first markets
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