OTT Market Projection – US [2026 Update]
Introduction
The OTT or Over-the-top services refers to movies and shows that are delivered directly to digital users without the need of cable or else satellite television subscription. The OTT market is projected to witness innovative and advanced transformation, which allow the users to access everything they prefer at a single space.
More people are opting for the online mode of entertainment and as a result the OTT market is constantly growing. Here, we are going to showcase an OTT Market Projection Report in the USA from the period of 2025-2030.
The United States OTT market is expected to register a CAGR of approx. 9.21% in terms of revenue.
The Parameters that we are covering in this report are:
- OTT Market Growth Factor
- OTT Market Analysis
- Internet Penetration in the United States of America
- Number of Users and Devices connected
- Devices or users consuming video in general
- Monetization Models Projection
- OTT revenue in the U.S. 2025-2026
- Live Streaming projection
- Sports Live Streaming Revenue
- Live commerce market size in the U.S.
- Most purchased product categories during a livestream in the United States
- Smart TV Projection
- Number of connected TV households in the United States from
- Average Time Spent Watching Streaming Content on CTV, Per Week
Download the report right now to read the full projection of OTT and Video Streaming Industry in The USA.
Access & Download Now
Introduction
The OTT or Over-the-top services refers to movies and shows that are delivered directly to digital users without the need of cable or else satellite television subscription. The OTT market is projected to witness innovative and advanced transformation, which allow the users to access everything they prefer at a single space.
More people are opting for the online mode of entertainment and as a result the OTT market is constantly growing. Here, we are going to showcase an OTT Market Projection Report in the USA from the period of 2025-2030.
The United States OTT market is expected to register a CAGR of approx. 9.21% in terms of revenue.
The Parameters that we are covering in this report are:
- OTT Market Growth Factor
- OTT Market Analysis
- Internet Penetration in the United States of America
- Number of Users and Devices connected
- Devices or users consuming video in general
- Monetization Models Projection
- OTT revenue in the U.S. 2025-2026
- Live Streaming projection
- Sports Live Streaming Revenue
- Live commerce market size in the U.S.
- Most purchased product categories during a livestream in the United States
- Smart TV Projection
- Number of connected TV households in the United States from
- Average Time Spent Watching Streaming Content on CTV, Per Week
Download the report right now to read the full projection of OTT and Video Streaming Industry in The USA.
Upcoming Webinar
Build vs Buy in Streaming — The True Cost, Time ...
‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints. This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach. The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams. Things the webinar would cover: What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling). The true cost of build vs buy, including hidden and long-term operational costs. Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches. Scaling challenges across devices, geographies, and monetization models. A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy. How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.
March 26
12:00 PM EDT
