ETC Play
ETC Play is a Sweden-based audio and video streaming service that showcases some of the most influential international movies, a vast range of political documentaries, discussions, and much more. As added features, they also are host to a wide range of audiobooks in both fiction and non-fiction categories with topics ranging from politics to biographies and detective stories. A lot of its content is built around current affairs and uses a combination of audio and video format content to cater to its audience in the media and entertainment category.
With the idea of creating a native Swedish platform, ETC Play approached Muvi with an aim to target the entertainment genre in Sweden covering mobile as well as web-based platforms. Deploying Muvi One, our end-to-end no-code video streaming service, they successfully deployed a fully functional website and Android and iOS apps seamlessly.
Unique Features Used / Customization / Integrations Done
1. Android App & iOS App – ETC Play has also subscribed to Muvi One’s Android App and iOS app capabilities to deliver stunning and responsive mobile applications for Android and Apple mobile phones.
Monetization Method & Options
ETC Play is a subscription-based service. Apart from subscriptions, the platform also offers the facility of pay-per-view to its customers and also showcases some free content.
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The great thing that I love about Playout is that we can actually go and mimic the actual schedule of the festival, and so that was a very helpful and a really important aspect because being an International Film Festival, you don’t always have the filmmakers from all over the world being able to come in, and so it gives them a chance to watch the festival from home.
Brandon Goldsmith
President, Fort Smith International Film Festival
Thanks to Muvi, we achieved our goals with ease. Their platform provided clear user feedback and usage data, helping us gain 15,000 web registrations, 10,000 Android users, and 5,000 iOS users. The robust analytics in Muvi’s content management system empowered us to make informed decisions, driving streaming for audio and video. We are highly satisfied with Muvi’s services.
Kashif Khan
Chief Executive Officer, EnterInfi
We wanted a platform that is reliable. We made the research and found Muvi, we felt Muvi was the best solution that met our requirements. The fact is that it is DRM Enabled, it protects content from getting downloaded, screen scraped or even screen sharing is not allowed.
Danji Thotapalli
Festival Director, Indic Film Utsav
Muvi provides geo-blocking allowing us to screen films in a specific country so that the future distribution and exhibition options of the films we screen are not hurt. It also provides DRM protection which is a security standard requested by filmmakers.
Ezgi Y
Director of Accessible Film Festival, Puruli Culture Art
Cheers to the Muvi team we are really grateful for all their services. We recommend Muvi to all the educational institutions thinking of a platform to use for addressing their digitalization needs, Muvi is the right platform for you with the perfect product & superb services
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