If your streaming service offers a freemium subscription to lure new subscribers, you have only one primary goal: convert those free subscribers to paid streamers. Well, getting new subscribers through free-trial is much easier, but retaining & converting them takes a lot of planning and efforts. It’s actually the hardest part. On an average, …
In an effort to target audiences who have shifted to its OTT platform, Roku announces a powerful analytics and planning tool – Activation Insights. As per reports, the new tool will help advertisers and brands in understanding their linear TV campaign performances and the OTT spend on the Roku platform. As a part of Roku …
With the growth in global streaming services, the OTT Monitoring & Compliance (M&C) market is all set to explode over the next five years. According to the new revenue projections, the technology market is predicted to grow at a CAGR of 15.8% and will touch $149.7 million by 2024. The primary reason why the OTT …
Nowadays, learning is no longer restricted within the physical limitations of a classroom. High-quality videos and streaming platforms are helping 21st-century learners to take courses online and hence paving the way for comfortable learning from experts across geography making the world smaller and education beyond any boundary. The phenomenon quite popularly is known as eLearning. …
Spotify, the music streaming giant with more than 207 million subscribers worldwide, launches a new analytic tool for music marketers to track the performance of ad campaigns. The tool is supposed to help artists understand the streaming conversion metrics minutely, and manage future promotions accordingly. The metrics will mainly determine the behavior and actions of …
Interra Systems, a leading provider of software products and solutions to the digital media industry, has launched ORION™-OTT Edge Performance Monitor (EPM). The ORION is a post-production market solution with a comprehensive set of tools that the service providers can use to analyze video performance metrics, gain insight into issues and their causes, and isolate errors …
It’s amazing to see how technological improvements has helped shape the new digital era, from the early days of exchanging messages to where we now do “Live Video” instantly and easily within a matter of seconds! Content owners’ perspectives have also changed long way from hosting their videos on platforms like YouTube to now building, managing …
According to a new market research report “Video Analytics Market published by MarketsandMarkets(TM), the video analytics market is expected to grow from USD 2.61 Billion in 2017 to USD 11.17 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 33.7%. Growing demand for actionable insights derived from ever increasing organisational data pool, high …
