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AVOD - Latest updates on AVOD
70% of Hulu users prefer ad-supported subscription plan 31 May 2019
Hulu, the leading American subscription VoD platform, has a majority of subscribers on its $5.99 monthly ad-supported plan. According to survey reports, almost 70% of users prefer watching advertisements on Hulu. Apart from the ad-supported subscription plan, Hulu also offers no-commercial versions at $11.99. Currently, Hulu has some 85,000 TV and movies with bundles of …
Cinedigm Launches Video Streaming Service For Comedy Dynamics 13 March 2019
Cindedigm in a partnership with Comedy Dynamic launches a video streaming service for the digital distribution of comedy content. With the network platform, Comedy Dynamics will be able to launch both ad-supported VoD and SVoD services across multiple devices. Both stand-up comedy and live performances have witnessed great success in the digital space. And with …
Cinedigm makes Remarkable Moves in the OTT Industry with its extensive User Base 01 February 2019
The OTT service of home entertainment distributor Cinedigm has clocked around 2.4 million AVoD users and 102,000 SVoD users. This Los Angeles-based video streaming service provides viewers with 12,000 hours of continuous entertainment on channels such as Dove, CONtv, CombatGo etc. And for the last two quarters, Cinedigm has been launching its VoD service across …
OTT Industry Trends to Look Out in 2019 29 January 2019
2018 packed itself up with some fascinating moves. Steered by original content, the OTT industry witnessed some cool rivalry among video streaming platforms, not-so-cool business acquisitions by bigger players, promising growth in subscription numbers and the emergence of regional players challenging the industry elites. But 2018 has not taken away all the charm …
Deezer Bets on Programmatic Ads to Boost Free Tier Revenues 06 December 2018
Deezer has partnered with Triton Digital to monetize its free ad-supported tier with programmatic audio advertising. Triton is one of the biggest providers of audio advertising in the industry. Deezer says the new partnership will improve advertising efficiency and bring more value to various brands through its non-paying customers. Audio buyers can now establish real-time …
Indian OTT sector to clock US$5BN mark by 2023 29 November 2018
According to a report from the Boston Consulting Group (BCG), Indian over-the-top (OTT) market will reach US$5 billion by 2023, up from $0.5 billion in 2018, with monetization models such as Subscription Video-on-Demand (SVOD), Advertising Video-on-Demand (AVOD), and Transactional Video-on-Demand (TVOD) set to flourish. By 2023, nearly half of the estimated 650 million Internet users …
Video On Demand Revenue Models : What’s the best for your business? 20 March 2018
People don’t like paying for watching entertainment videos, admit it! They would rather want it all to come free. According to researches, viewers believe that entertainment is a basic thing and it should come at no cost. But hey, bottled water makers do make a lot of money too. Did you know that Netflix has …
European SVOD market to boom by 2022 14 February 2018
As per reports, European SVOD market to hit $6.8 billion mark in 2022, up from $3.9 billion in 2017. The primary factors contributing to this humongous growth are the growing prominence of OTT players such as Netflix, Amazon Prime etc. With the debut of international OTT services such as HBO, Showmax, etc. and the local …
ZEEL’s VoD platform set to launch in Feb 22 January 2018
ZEEL’s (Video-on-Demand) VoD platform ZEE5 is all set to be launched in February. Speaking of the Q3 results, the company quoted that the digital platforms are driving incremental video consumption which represents another growth opportunity for content monetization. ZEE5 will substitute the existing subscription and ad-based platforms Ditto TV and OZEE and the subscribers of …
OTT ‘2017 – A look back 29 December 2017
The year 2017 has been witness to key trends and major industry movements for the Over-the-Top (OTT) industry. Globally, we have seen staggering numbers in terms of industry growth and forecast. We saw growth of cord-cutting, live streaming and the advent of new trends such as public binging, original content production, platform hybridization, etc. According …
